ASHI Members in the Media
by Sandy Bourseau
Published February 2008
Bruce LaBell: Good Morning Arizona
Bruce LaBell, ASHI certified inspector and Arizona Chapter’s public relations committee chair, appeared on Good Day Arizona, Dec. 19, 2007. The three-plus minute segment was titled “Energy: Winterization is important to save energy,” but before providing energy-saving tips, LaBell was able to promote all types of inspections including new construction and maintenance. He also explained what sets ASHI members apart from other Arizona-licensed inspectors, directing viewers to the ASHI Web site for more information. The segment aired during the 11 a.m. to 12 p.m. program on KTVK-TV CH 3, Phoenix.
(For more of Bruce LaBell’s PR efforts, see Chapter News.)
He has arranged for the chapter to exhibit at Realtor® shows, then worked in the booth. He has appeared on local access TV in Phoenix, plugging both the chapter and ASHI, and created public service announcements for local television. Tapping his marketing know-how, the ASHI Certified Inspector bought and sold AZASHI apparel and created and submitted chapter ads. While doing all of this for his chapter, this promotions whirlwind still has time to run his business, inspect homes and demonstrate a little unicorn-style whimsy.
More than 300 home inspectors from the Southwest joined 20 vendors at the first joint education and expo held by the Arizona Chapter and the California Real Estate Inspector Association (CREIA) in Scottsdale, Ariz., May 1-3. 2009
ASHI President Bill Richardson, Past-President Brion Grant and other ASHI leaders were present to see AZ ASHI’s
Bruce LaBell receive an award from CREIA for organizing the successful event.